The Science of Creativity: Understanding the Brain’s Artistic Processes

Asiimwe Kyomugisha T.

Faculty of Business, Kampala International University, Uganda

ABSTRACT

Creativity is a cornerstone of human innovation and artistic expression, encompassing multidimensional processes involving psychological, neurological, and cultural factors. This paper examines the science of creativity, beginning with its definitions and evolving research frameworks. The neuroscience of creativity highlights key brain regions and networks, such as the prefrontal cortex and default mode network, alongside the role of neurotransmitters in enhancing creative cognition. Psychological traits, including openness and intrinsic motivation, further influence creative thought. Cultural contexts shape and constrain creativity, fostering innovation within societal norms. Applications of creativity in education and therapy demonstrate its transformative potential, enhancing learning outcomes and psychological well-being. By synthesizing insights from psychology, neuroscience, and cultural studies, this study underscores the importance of creativity in personal and societal progress.

Keywords: Creativity, Artistic Processes, Neuroscience of Creativity, Psychological Factors, Cultural Influences, Art Therapy.

CITE AS: Asiimwe Kyomugisha T. (2024). The Science of Creativity: Understanding the Brain’s Artistic Processes. IDOSR JOURNAL OF ARTS AND MANAGEMENT 9(3):18-22. https://doi.org/10.59298/IDOSRJAM/2024/9.3.1822